analytics

Time on page

How long a user stays on a single page.

Definition

Time on page is the duration between a user landing on a page and their next action. Hard to measure for the last page in a session — most tools approximate.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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