content

Content audit

Reviewing existing content for performance.

Definition

A content audit is a systematic review of your existing content — identifying top performers, underperformers, outdated pieces, and gaps. Inputs your content strategy.

Related terms

Pillar page

In-depth guide on a broad topic.

Topic cluster

Group of related pages linked to a pillar.

Evergreen content

Content that stays relevant for years.

Skyscraper content

Longer, better version of top-ranking content.

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