content

Content pruning

Deleting or improving low-performing content.

Definition

Content pruning is the practice of removing or consolidating underperforming pages. Helps crawl budget, focuses authority on remaining pages, and improves overall site quality.

Related terms

Pillar page

In-depth guide on a broad topic.

Topic cluster

Group of related pages linked to a pillar.

Evergreen content

Content that stays relevant for years.

Skyscraper content

Longer, better version of top-ranking content.

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