content

Listicle

Article structured as a numbered list.

Definition

A listicle is an article structured as a numbered or bulleted list (e.g. "10 best CMS platforms"). Easy to skim, great for SEO, and converts well — especially for comparison content.

Related terms

Pillar page

In-depth guide on a broad topic.

Topic cluster

Group of related pages linked to a pillar.

Evergreen content

Content that stays relevant for years.

Skyscraper content

Longer, better version of top-ranking content.

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