content

Pillar-and-cluster

Content strategy built on topic authority.

Definition

Pillar-and-cluster is a content model: one pillar page broadly covers a topic, cluster pages go deep on subtopics, and all internally link. Signals topical authority.

Related terms

Pillar page

In-depth guide on a broad topic.

Topic cluster

Group of related pages linked to a pillar.

Evergreen content

Content that stays relevant for years.

Skyscraper content

Longer, better version of top-ranking content.

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