seo

Meta description

Page summary shown in search results.

Definition

A meta description is an HTML tag (around 155 chars) summarizing a page. It appears under the title in SERPs. Not a ranking factor directly, but affects click-through rate.

Related terms

Meta title

Page title shown in SERPs.

CTR

Click-through rate.

SEO

Search engine optimization.

SERP

Search engine results page.

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