seo

Topical authority

Recognition as a domain expert on a topic.

Definition

Topical authority is built by publishing comprehensive, interconnected content on a specific topic. Sites with topical authority rank for related queries even with fewer backlinks.

Related terms

Pillar page

In-depth guide on a broad topic.

Topic cluster

Group of related pages linked to a pillar.

SEO

Search engine optimization.

SERP

Search engine results page.

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